Cancer Treatment Foundation "The Gift of Life" is the Best-known Charity in Estonia

Today, the research agency Kantar Emor presented a study commissioned by the SOS Children's Village Estonia which showed that the cancer treatment foundation "The Gift of Life" is among the most reputable and well-known charities in Estonia. According to the study, the people of Estonia see the availability of treatment for medical conditions as the most important social problem in Estonia.

When Emor asked the more than one thousand people surveyed to spontaneously name charities they know, the cancer treatment foundation "The Gift of Life" came up most often, followed by the SOS Children's Village and the Food Bank. People were also well aware of the children's foundations at various hospitals.

Those surveyed rated the cancer treatment foundation's reputation the highest, followed by the SOS Children's Village and Tartu University Hospital Children's Foundation.

"The cancer treatment foundation is the youngest organisation involved in the study," said Toivo Tänavsuu, the head of "The Gift of Life" foundation. “You could say it's a 42-month-old baby. As such, the great trust placed in us is really encouraging and we're really grateful for it. But it also means great responsibility before both our benefactors and our beneficiaries. Estonian people really care about the fight against cancer and we do everything in our power to make sure no cancer patient is left without a last chance."

"More than half of the Estonian population is involved in charity," said Heidi Reinson, the senior expert on behavioural science with Kantar Emor. "Fundraising is a public activity and people appreciate those whose activities they have a clear overview of. Charity has to be transparent and clear and solve problems that are important to everyone, such as treatment or alleviation of medical conditions and supporting children without parental care."

Although the study shows that the cancer treatment foundation's field of activity – the availability of treatment – is seen as the most important social problem in Estonia, it is not the field to which people are willing to contribute most themselves. According to Reinson, this shows that many people think that someone else, such as the Health Insurance Fund, should ensure the availability of vitally important treatment.

Just over 1000 people aged 21-60 were surveyed for the study.

Summer at the Cancer Treatment Foundation: a new request every day, but nobody is left without hope

June and July are now behind us: two extraordinarily busy months for the foundation's team. During these two months the foundation received over 400,000 euros and supported more than 53 people in need. Altogether, the foundation contributed over 150,000 euros to treatment.

08.08.2018
Gift of Life contributes over 1.1 million euros to cancer treatment in six months
In the first half of 2018 the Supervisory Board of the cancer treatment foundation ‘The Gift of Life’ granted a record number of requests: 114. The foundation raised nearly 1.2 million euros in donations, twice as much as in the same period last year.
23.07.2018
Circle K and its clients contribute 40,000 euros to Gift of Life
The clients of Circle K have donated 26,000 euros to the cancer treatment foundation Gift of Life in the last 12 months, with the company itself donating a further 14,000 euros.
07.07.2018